# AI-Created

Last-Updated: 2026-09-01

> AI-Created is Marco van Hylckama Vlieg's independent product lab and portfolio. Marco is a Senior Product Designer at Kohl's who also designs and builds AI-native products, complex systems, and working software.

## Availability

Marco van Hylckama Vlieg is open to the right full-time staff or principal product design or design engineering role. See [Hire](https://www.ai-created.com/hire) or reach him directly at mailto:marcovhv@gmail.com.

## About

AI-Created is the independent product lab and portfolio of Marco van Hylckama Vlieg, a Senior Product Designer at Kohl's and AI-native design engineer. It is not a consultancy. The site shows how product strategy, interaction design, user research, systems thinking, and engineering become shipped AI-native products, enterprise systems, native apps, and games.

## Key Pages

- [Home](https://www.ai-created.com/): Main landing page with featured products and latest articles
- [Products](https://www.ai-created.com/products): Curated portfolio of six apps and games
- [Lab Notes](https://www.ai-created.com/lab-notes): Articles on AI, product design, and building software
- [Stories](https://www.ai-created.com/stories): Case studies connecting product decisions, systems thinking, engineering, and shipped results
- [Games](https://www.ai-created.com/games): Arcade and retro games collection
- [Media](https://www.ai-created.com/media): AI-generated video and music
- [About](https://www.ai-created.com/about): About Marco van Hylckama Vlieg
- [Resume](https://www.ai-created.com/resume): Professional background
- [Hire](https://www.ai-created.com/hire): Availability and how to work with Marco

## Products

This is the deliberately curated set presented to portfolio visitors. Marco has built many more products and experiments; additional native iOS apps are available at [ios.ai-created.com](https://ios.ai-created.com/).

- [Afterword](https://www.ai-created.com/products/my-ai-diary): Voice-first AI journaling app (formerly My AI Diary), rebuilt as a native iOS app; speak and the AI shapes a private, end-to-end encrypted journal entry (iOS)
- [The Last Calorie Tracker](https://www.ai-created.com/products/the-last-calorie-tracker): Native iOS food logger (rebuilt from a PWA in Swift) with barcode, voice, text, or nutrition-label entry read on device by Apple Intelligence (iOS)
- [Human, Actually](https://www.ai-created.com/products/human-actually): Evidence-first AI application copilot grounded in the candidate's real source material (Web)
- [WatchGPT](https://www.ai-created.com/products/watchgpt): Realtime voice interaction across Apple Watch and its paired iPhone companion (watchOS, iOS)
- [Radial Drift](https://www.ai-created.com/products/radial-drift): Premium arcade survival game with a swipe-to-rotate shield mechanic (iOS, Android, macOS)
- [Terminus Breach](https://www.ai-created.com/products/terminus-breach): Procedural 3D cave flyer built with Three.js and WebGPU (Web, macOS, Android)

## Lab Notes (Recent Articles)

- [AI Is Not a Slop Machine](https://www.ai-created.com/lab-notes/ai-is-not-a-slop-machine): AI is a force multiplier, it becomes slop only when people use it to avoid thinking
- [Why Innovative People End Up on Performance Plans](https://www.ai-created.com/lab-notes/builders-vs-operators): Large organizations say they want innovation but their systems reward the opposite
- [How I Shipped a Commercial-Grade Arcade Game](https://www.ai-created.com/lab-notes/how-i-finally-shipped-commercial-grade-arcade-game): The full story of building Vectronix with AI-assisted development
- [How to Make Retro Games That Look Authentic](https://www.ai-created.com/lab-notes/how-to-make-retro-games-that-actually-look-authentic): Techniques for achieving genuine retro aesthetics in modern game development
- [From 0 to 1000 Followers on X in 26 Days](https://www.ai-created.com/lab-notes/from-0-1000-followers-on-x-in-26-days): Growth strategy and lessons learned building an audience on X
- [Stop Treating AI Like a Race](https://www.ai-created.com/lab-notes/stop-treating-ai-like-a-race-start-treating-ai-like-a-renaissance): Reframing the AI narrative from competition to creative opportunity
- [Creating a Logo with AI](https://www.ai-created.com/lab-notes/creating-a-logo-with-ai): Process and lessons from AI-assisted logo design

## Author

Marco van Hylckama Vlieg is a Senior Product Designer at Kohl's and an AI-native design engineer who turns ambiguous product problems into validated experiences and production software. His career spans product strategy, interaction design, user research, UX engineering, coded prototyping, and agentic development, including work at Kohl's, Google, Walmart Labs, Yahoo, and independent ventures. He is seeking the right full-time staff or principal role and writes about AI, product design, engineering, and the work of shipping.

- Website: https://www.ai-created.com
- X/Twitter: https://x.com/AIandDesign
- YouTube: https://youtube.com/@AIandDesign
- LinkedIn: https://linkedin.com/in/marcovhv
- GitHub: https://github.com/TheMarco
- Medium: https://medium.com/@themarco
- Hugging Face: https://huggingface.co/TheMarco
- Dribbble: https://dribbble.com/TheMarco
- Vimeo: https://vimeo.com/marcovhv
- Wikidata: https://www.wikidata.org/wiki/Q140423199