About Marco
Senior product designer and AI-native builder shipping digital products.
Marco van Hylckama Vlieg
I've built digital products across startups, agencies, and major tech companies. My core work is product design, prototyping, systems thinking, and turning ambiguous ideas into software that actually ships.
Today I focus on AI-native product design, enterprise workflows, and production-quality software. I use modern AI tooling to collapse the distance between concept and execution, but the work is still grounded in judgment, craft, and a deep understanding of how products need to behave in the real world.
The Lab
AI-Created is my independent product lab. It is where I test ideas, build real software, and push beyond what a traditional product-design workflow would normally allow. Some projects are practical tools. Some are interaction experiments. Some are games. All of them are built to learn something concrete about systems, behavior, performance, polish, or product execution.
The games are not here because I am positioning myself as a game developer. They are here because they are excellent proof of interaction design depth, systems thinking, and the ability to take a rough concept all the way to a finished product.
The 0→1 stories document that process: the problem, the idea, the system that got built, and what was learned along the way.
What I Bring
A rare combination of senior product judgment, design depth, and technical fluency. I'm strongest in complex environments where product strategy, interaction design, system behavior, and implementation realities all collide.
I work comfortably across consumer products, enterprise systems, AI-native workflows, and high-fidelity prototypes. I care about shipping real things, not just presenting ideas.
Hire Me For
- AI-native product design
Designing products where AI is the core interaction model, not a feature bolted onto a classic SaaS shell.
- Design engineering and high-fidelity prototyping
Production-quality prototypes that behave like real software, built end-to-end by one person.
- 0 to 1 product incubation
Taking an ambiguous idea through research, design, prototype, and shipped product.
- Enterprise UX modernization
Untangling complex legacy workflows and replacing them with systems people actually want to use.
- Internal AI tooling and workflow acceleration
Custom copilots and internal tools that collapse the distance between an idea and a working artifact.