About Marco
Product innovator and creative technologist. 25+ years building digital products.
Marco van Hylckama Vlieg
I've spent 25+ years building digital products across startups, agencies, and major tech companies. Product design, UX research, full-stack development, audio production. The work has always been about making things that ship.
Today I focus on AI-native product design. I invent new product ideas, prototype them rapidly, build real systems, and ship polished experiences. Everything on this site was designed, built, and shipped by one person.
AI didn't replace those skills. It collapsed the gap between knowing how something should work and having it running in production. The result is a higher volume of finished products built to a higher standard than was previously possible for a single builder.
The Lab
AI-Created is my independent product lab. I ship real products: apps that solve problems, games worth playing, and creative tools that do things nothing else does. Everything is built with AI as a first-class part of the architecture.
Every project is an experiment in what one person can ship with deep domain knowledge and current AI tooling. Some ship to app stores. Some stay as prototypes. All of them teach me something about what works and what doesn't.
The 0→1 stories document that process: the problem, the idea, the system that got built, and what was learned along the way.
What I Bring
Deep experience in product design and engineering across consumer apps, enterprise systems, and interactive media. I've worked at companies where software at scale matters and where shipping is the only metric.
A product innovation mindset that starts with real problems and ends with working software. Not decks. Not wireframes that sit in Figma. Systems that run.
The ability to move from idea to polished product without handoffs, translation layers, or communication overhead. One person. Full stack. Shipped.