Product design, prototyping, and AI-native execution.
Two decades of building at the intersection of UX, engineering, and emerging technology, with work spanning major product organizations and an independent lab shipping real software.
Authorized to work in the United States and available for conversations around product design, AI-native systems, and prototyping leadership.
Marco van Hylckama Vlieg
Senior product designer and builder focused on AI-native interfaces, prototyping systems, and software that ships.
AI-native products, UX prototyping, and design systems
20+ years across product design, engineering, and leadership
Google, Walmart, Yahoo, Kohl's, and independent product work
Greater Portland Area, Oregon
Professional Summary
Creative technologist and product designer with deep experience leading UX work, building prototypes, and turning emerging technology into useful product systems.
My background combines design leadership, frontend engineering, and hands-on experimentation across voice interfaces, commerce, AI workflows, and high-fidelity product prototyping.
Today that experience is focused through AI-Created: an independent lab where I design, build, and ship AI-native apps, games, and creative tools as working software rather than static concepts.
Languages
English (Fluent)
Dutch (Native)
German (Intermediate)
Spanish (Reading proficient)
Product & UX
- -UX architecture
- -Mobile and web product design
- -Interaction design
- -Voice UI
- -Accessibility
- -Design systems
AI & Prototyping
- -Generative AI workflows
- -High-fidelity prototyping
- -LLM integrations
- -Prompt systems
- -Synthetic research tools
- -AI-assisted media creation
Leadership
- -Design leadership
- -Cross-functional collaboration
- -Team enablement
- -AI education
- -Innovation strategy
- -Mentorship
Professional Experience
Selected roles that shaped the current mix of product judgment, UX depth, and technical execution.
Senior Product Designer & Generative AI Specialist
Kohl's
- -Led UX across cart, checkout, wallet, account, and in-store self-checkout experiences.
- -Drove generative AI adoption inside the design organization through tools, prompt libraries, and education.
- -Built high-fidelity AI prototypes and synthetic research workflows with ChatGPT, Claude, Gemini, and related tooling.
- -Helped scale UX strategy, mentoring, and AI enablement across multiple product lines.
Principal Product Designer / Design Technologist
Walmart Labs
- -Designed mobile, voice, and personalization experiences during Walmart’s digital transformation.
- -Worked closely with ML and product teams to translate complex recommendation systems into intuitive interfaces.
- -Created prototyping and design-system work that supported large-scale retail product development.
Senior UX Engineer / Prototyper
- -Built high-fidelity prototypes for Google Cloud AI, Google Assistant, and Android experiences.
- -Bridged design and engineering with interactive prototypes that accelerated user testing and decision-making.
- -Collaborated with AI/ML teams on product interfaces for technically complex systems.
Director of UX Prototyping & Senior UX Manager
Yahoo!
- -Led global UX prototyping teams across multiple offices and product initiatives.
- -Helped shape major rebrand and personalization work through rapid prototyping and strategic UX leadership.
- -Built scalable design processes and mentored senior designers and prototypers.
Engineering Leadership & Development
Early Career
- -Led engineering teams, authored technical material, and taught web development and Linux administration.
- -Built multilingual content systems and scalable web applications before moving into product design leadership.
- -Developed the technical depth that still informs current product judgment and execution.
Tools & Platforms
UX & Design
Figma, Miro, Sketch, Adobe Illustrator, Adobe Photoshop, Figma Make, Lovable
AI & Generative Tools
ChatGPT, Claude, Gemini, Midjourney, Leonardo AI, Stable Diffusion, Runway, ElevenLabs, Suno, Udio, Luma, Kling, Hailuo
AI Development
OpenAI Codex, Augment Code, Whisper, Vercel AI SDK, LangChain, AutoGen, custom AI workflows
Web Stack
Next.js, Tailwind CSS, TypeScript, JavaScript, Node.js, PHP, Git, OpenAI APIs, Google Cloud APIs, Vercel
Recognition & Highlights
- -Founding member and speaker at Imagine AI Live.
- -Led AI education and practical tooling initiatives inside Kohl's design organization.
- -Shipped AI-assisted apps, games, music, and video experiments through AI-Created.
- -Multiple hackathon wins and sustained work across product design, prototyping, and engineering.
Education
University of Twente, Netherlands
Educational Science & Technology
Incomplete. I launched my career early and kept learning through shipped work.
Let's talk
If you need product design depth, AI-native prototyping, or someone who can move from strategy to working software, reach out.